Design Challenge 

These experimental posters must promote and motivate public interest in a San Diego “Buzzy” Neighborhood of your choice. Explore experimental approaches to poster design and layout. Use type, image and message to convey the tone and spirit of the area. Employ a modular grid, best typographic practices, and design principles to create dynamic layouts. Posters will be displayed in public.

Creative Solution

Pacific Beach is known for its lively coastal atmosphere. To help with visual storytelling I photographed the PB boardwalk and pier, as well as houses in the area that embody the coastal lifestyle and character of the neighborhood. This process resulted in posters that feel timeless yet energetic, reflecting the character of Pacific Beach and its active, beach-centered community.

The typographic compositions focus on hierarchy, scale, contrast, and layout, using Adobe Caslon Pro to explore its full expressive range and define the overall design direction for the posters. Through experimentation with spacing, alignment, and proportion, each composition is designed to guide the viewer’s eye with clarity and intention—ultimately creating a memorable poster that captures attention and encourages people to experience Pacific Beach as a destination to shop, eat, drink, and play!